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ORGANIC VIEWS CROSS-PLATFORM
3M+
COUNTRIES WHO DISTRIBUTED ADS ON TV
30 countries
TIME TO COMPLETE EACH FILM
14 days
CUSTOMER STORY - SELINA HOTELS
How Selina Hotels Used Short Films to Launched New Destinations
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BACKGROUND
Selina Hotels’ Visionary Leap Into Cinematic Traveller Experience Ads
Selina Hotels is the fastest-growing hospitality brand in the world, catering to the rapidly expanding community of remote workers commonly known as digital nomads. By providing a space where these nomads can connect and forge unique relationships, along with offering distinctive accommodations that reflect local culture, the brand has been able to significantly disrupt the industry and establish itself as a leader in this newly created category.
THE BRIEF
Sharing authentic local stories
A key factor in their rapid growth is their ability to create a strong emotional connection between customers and destinations that they may not have previously heard of, encouraging them to explore new places alongside the brand.
We had 14 days to travel to a new hotel destination in some of the world's most remote locations, such as the Moroccan Desert or the Amazon Rainforest. Our task was to find a local with an engaging story to tell and create a cinematic short documentary about it. This approach aimed to promote the entire region rather than just the hotel amenities. The strategy was designed to enhance the retention of their loyal fans and help them discover new destinations for their travel plans.
THE WORK
Crafting the Nomad Film Campaign
The campaign incorporated research on the local culture to align with the Selina branding guidelines. Through extensive marketing research on the target audience, a series of cinematic documentary-style films were produced and aired on TV in over 130 destinations across 30 countries.
Guayusa successfully delivered:
8 x short films
500 x photos
60 x short-form videos
