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ORGANIC VIEWS CROSS-PLATFORM
3M+
COUNTRIES WHO DISTRIBUTED ADS ON TV
30 countries
TIME TO COMPLETE EACH FILM
10 days
CUSTOMER STORY - FILMMAKER CHALLENGE
How THE FILMMAKER CHALLENGE REACHED GLOBAL AUDIENCE WITH ORGANIC VIDEO ADS
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BACKGROUND
The Filmmaker Challenge: Capturing True Travel Filmmaking
The Filmmaker Challenge is a unique initiative that blends adventure, storytelling, and filmmaking. It provides videographers and video editors an opportunity to push their creative limits while traveling to some of the most fascinating and underexplored locations around the world. The challenge is focused on creating films that emphasize real storytelling, with a deep journalistic approach, in contrast to the flashy, superficial content often seen from travel influencers. From the streets of Rio de Janeiro’s favelas to the depths of the Amazon Rainforest, the Filmmaker Challenge offers participants a chance to engage in true documentary filmmaking.
THE BRIEF
Creating Cinematic Documentaries with Impact
The mission was to lead a group of talented filmmakers and videographers to remote locations and guide them in capturing compelling stories through the lens of real people, cultures, and environments. The challenge was designed to produce high-quality, journalistic documentaries that delve into the human experience, bringing out raw, authentic narratives in breathtaking locations like Morocco’s Saharan villages or the Shuar community in the Amazon. The goal was to push participants to create films that would stand out as true documentary pieces, with cinematic storytelling that resonates deeply with viewers and emphasizes social impact.
THE WORK
Guiding Creators on a Journey of Filmmaking Excellence
The Filmmaker Challenge goes beyond a simple competition—it is an immersive experience where participants are guided through every step of the filmmaking process. From conceptualizing storylines to executing on-location shoots, the challenge tests participants’ skills, adaptability, and ability to tell compelling stories under pressure.
Each event begins with a deep dive into the culture and environment of the location, with participants conducting research and connecting with locals. This research forms the foundation for their films, ensuring that the stories they tell are authentic, nuanced, and respectful of the communities they are showcasing. On-site, the filmmakers are tasked with not only capturing stunning visuals but also interviewing people who have lived through incredible experiences, bringing those stories to life through cinematic techniques.