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ORGANIC VIEWS CROSS-PLATFORM
3M+
COUNTRIES WHO DISTRIBUTED ADS ON TV
30 countries
TIME TO COMPLETE EACH FILM
10 days
CUSTOMER STORY - AMAL NON-PROFIT
How AMAL NON-PROFIT…
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BACKGROUND
Amal Women’s Training Center: Empowering Women Through Culinary Arts
Amal Women’s Training Center in Marrakech is transforming the lives of women from disadvantaged backgrounds by offering them culinary arts training and job opportunities in the food sector. With a focus on creating financial independence and empowering women, Amal has become a beacon of hope in Morocco’s traditionally male-dominated workforce. The center not only provides a comprehensive training program but also runs a popular restaurant and catering services, making it a vital social enterprise in the region.
THE BRIEF
Telling the Stories of Resilience and Empowerment
Amal’s mission is to empower women by giving them the skills to succeed in the culinary arts and life. The challenge was to create a short documentary film that would showcase the impact of Amal’s programs, particularly focusing on the journey of its students. The goal was to highlight how the center helps these women overcome personal and societal barriers and ultimately thrive. The film aimed to evoke empathy and inspire others to support the cause by showcasing the stories of women who have transformed their lives through Amal’s programs.
THE WORK
Capturing the Transformative Power of Amal
Our team traveled to Amal’s training center to film a powerful documentary that follows the stories of several students as they go through the program. By integrating intimate interviews with participants and capturing the community atmosphere, the film illustrates the deep impact of Amal’s work. The story was designed to resonate emotionally, showing the true value of food as a vehicle for empowerment and change.
This approach was designed not only to inspire support and donations but to also increase awareness of Amal’s mission, showcasing the center’s achievements and the potential for future growth.
THE FILM
The documentary highlights the personal stories of the women involved in the training program, emphasizing their struggles, resilience, and the power of food as a means to build confidence and financial independence. The film also emphasizes the center’s community-driven approach, where women support and uplift one another as they learn the culinary arts.
