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ORGANIC VIEWS CROSS-PLATFORM
3M+
COUNTRIES WHO DISTRIBUTED ADS ON TV
30 countries
TIME TO COMPLETE EACH FILM
10 days
CUSTOMER STORY - PIKAIA LODGE X RELAIS & CHÂTEAUX
How Mercure Hotel captivated travellers during major renovations
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BACKGROUND
Blending Elegance with Local Flair
Grand Mercure Rio de Janeiro stands as a beacon of refined hospitality in one of the world’s most vibrant cities. Combining timeless elegance with authentic Brazilian culture, the brand offers guests a truly immersive experience that captures the essence of Rio. Whether hosting business travelers or leisure seekers, Grand Mercure balances world-class amenities with local charm, ensuring a memorable stay in the heart of the city.
THE BRIEF
Showcasing Rio’s Sophistication and Energy
To solidify its reputation as a cultural and luxury destination, Grand Mercure Rio de Janeiro wanted to create a campaign that highlighted both its sophisticated offerings and the vibrant energy of the city.
We had 12 days to capture the elegance of the property while immersing ourselves in the rhythm of Rio’s local culture. The goal was to produce cinematic short-form content and imagery that would resonate with both international and domestic travellers, inviting them to experience the unique connection between Grand Mercure’s elevated hospitality and the city’s dynamic spirit.
THE WORK
Bringing Rio to Life Through Cinematic Content
The campaign was rooted in storytelling, capturing the contrast between Rio’s bustling energy and the serene sophistication of Grand Mercure. Through meticulous research and a focus on authentic visuals, we crafted a collection of content that celebrated the city’s vibrancy while showcasing the hotel as the perfect haven for travellers.
Our team successfully delivered:
2 cinematic films
8 engaging short-form videos
60 captivating photos
This content package not only aligned with Grand Mercure’s brand ethos but also inspired travelers to explore Rio de Janeiro through the lens of elegance, culture, and connection.